Marketing Your Art on the Internet:
Be the Master of Your Domain

How to Create A Web Site

For those with a busy schedule, this class will walk you step by step through the process of creating your own Web site, with topics, such as:

• Basic HTML (the programming language) - all you need to know to create your site
• Organizing your site
• Creating pages for search engines (to help people find your site)
• How to choose and keep your own domain name
• Web hosting - specifics on which company to use and how this works
• How to upload (post) and download pages, images, and other files
• Clever ways to use your site for business
• How to write forms (to receive feedback and customer information)
• How to use your own Web-based domain name e-mail
• Marketing tips (online and off line) & other resources
• Blogging for sales
• Q & A session

Geared towards artists, but you may apply the art marketing/usage ideas to your own goals.

Location:

To Be Announced
Florence, Italy
Click here for MAP to Class Location

2008 Date:

One Class:
Saturday, 31 May 2008: 9:30 - 6 p.m. (includes lunch break)

Price:

Total Cost = € 100 or (USD) $155.00 (includes 35-page text)

You must pre-register by Thursday, 29 May 2008. There will be an enrollment minimum for this class, so please encourage your friends and acquaintances to sign-up.

Pay via PayPal = $155.00 (US Dollars):

OR

Pay via PayPal = € 100 (euros):

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About the Instructor:

In 1996, artist Kelly Borsheim created her first Web site to try to bring her hobby beeswax candle business to a larger audience. By the fall of 2000, her business was so busy that she spent four solid months just packaging orders. Needing to get back to her art, she sold Lumina Candles in Jan 2001 and created borsheimarts.com. She continues to sell art from her Web site, as well as using her site to assist her galleries in sales. In 2001, she received over $10,000 in sales of her art, not including the repeat sales that her Web site has generated since then with her new collectors. She has also created many other domain name sites including:

• http://tsos.org (now with a new Webmaster)

Also (to the client's design specks):

• http://jillcarver.com
• http://jimthomasbronzestudio.com
• http://artwoodruff.com
• http://drkateallen.com
• http://scottsustek.com
• http://melaniecsculpture.com

In the late 1990s, her part-time editor job at hoovers.com landed her a request to teach HTML to Hoovers' employees. That was the first time she taught HTML and Web site creation.

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Materials List

A 35-page text will be handed out in class (another reason for pre-registration). However, you may wish to bring a pencil for note-taking. Also, bring your own refreshments as you desire.
Thank you.

Pay via PayPal = $155.00 (US Dollars):

OR

Pay via PayPal = € 100 (euros):

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Questions?

Call Instructor Kelly Borsheim in Florence at cell 334.2450.129 or via e-mail.

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